Shampoos are used to remove oil, dirt, skin particles, dandruff and environmental pollutants that gradually build up in hair. The goal is to remove the unwanted build-up without stripping too much of the hairs natural oils. Professional shampoos are often pH balanced to keep the hair and scalp at the optimum level for beautiful, balanced, healthy hair. They usually lather up with delicate and rich bubbling to help lift away the dirt, are easily rinsed and then followed with a conditioner to re-establish the moisture level to keep hair shiny and hydrated. There are specific shampoos for almost all hair types, ensuring the best possible results.