We all know that the main purpose of shampoo is to cleanse and nourish your hair from everyday wear and tear. Shampoo should also help to reduce the natural oils that your hair follicles create, enabling the oils to be absorbed by the hair strands, which creates a top layer of protection. Joico's shampoo products give customers the means to satisfy their need to restore their hair to its natural health and beauty. Many hair care products on the market do little to improve the health of your hair and provide only temporary fixes to problems you face with your hair. Joico's Quadramine Complex, used today in all of our shampoo products, is the culmination of three decades of scientific research into reconstructing damaged hair, and depending on your desired look, these Joico products will help you restore your hair to its natural beauty.