REDKEN HAIR CARE

Redken Laboratories was founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.

Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN") began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:

• Protein technology (since hair is composed primarily of protein)
• An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin
• Products recommended exclusively by licensed cosmetologists

By 1965, Paula had full ownership of Redken Laboratories, based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its headquarters are on 5th Avenue NYC. Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. Today, Redken is a global leader in professional haircare products and services.