CLEAN Fragrance was launched by Fusion Brands Inc. in April 2003. Randi Shinder, the founder, desired a fragrance that was reminiscent of pure soap, that universal fresh out of the shower scent. Unable to find such a fragrance, she developed her own...CLEAN. CLEAN is formulated in small quantities to ensure all ingredients are fresh, pure, and of the highest quality. CLEAN is a lifestyle brand that has expanded from its core CLEAN fragrance to encompass ancillaries that remain true to CLEAN's promise of simplicity in a complicated world. Get CLEAN. Smell Good.